VentureWire
Sometimes the best way to decide whether to invest in a company is to use its product yourself.
That was the case for Bijan Sabet, general partner at Spark Capital, who tried Twitter Inc.’s microblogging service about a year ago and quickly became addicted. Now, Spark has led a second round of funding in the company.
“I’ve observed since using it first-hand how important it is to me personally and the people I’m interacting with online,” said Sabet, who has taken a seat on Twitter’s board.