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Portland Sustainable Business practices, platinum LEED building and energy efficiency are explored in a new entertaining video by the Portland's regional chamber of commerce, the Portland Business Alliance. Portland, OR, May 15, 2009 -- The Portland Business Alliance's board chair, Steve Holwerda, shows how being sustainable is good for business. Holwerda, who is Chief Operating Officer of Ferguson Wellman Capital Management, is on a quest to learn how sustainability is not just good for the planet, but good for the bottom line. "Sustainability is more than being green for the sake of being green; it is about what is good for business in terms of cost savings, waste management and doing more with less," said Steve Holwerda, Alliance board chair. "Through this video, we hope to show that there are many ways for businesses across industry sectors to be sustainable." In the video, which can be seen at http://youtube.com/watch?v=JG_5yIGC0uk , Holwerda visits with several members of the Portland Business Alliance who are making innovations in sustainability while reducing costs and increasing their customer base. Greg Goodman of Central City Parking discusses the new 12W building in downtown Portland, which will be the country's first LEED platinum apartment building. Goodman talks about the building's use of storm water, and the solar panels and wind turbines that will be on 12W's roof. Goodman also discusses how the building will be more energy efficient than most buildings. The video, titled "2009: A Sustainable Odyssey," can be found on the Alliance web site at http://www.portlandalliance.com. About the Portland Business Alliance: The Portland Business Alliance is the Portland region's chamber of commerce. Our mission is to ensure economic prosperity in the Portland region by providing strong leadership, partnership, and programs that encourage business growth and vitality. More information about the Alliance's member companies and innovations in sustainability can be found at http://www.portlandalliance.com/ Press Contact: Megan Doern Portland Business Alliance 200 S.W. Market Street, Suite 150 Portland Oregon, 97201 503-552-6754 MDoern@portlandalliance.com http://www.portlandalliance.com