BuzzNewzz

An edgy Johnson & Johnson video ad for Motrin that riffed on the trend of new mothers "wearing their babies" in slings and wraps, saying the devices cause back and neck pain, created an uproar in the blogosphere. The ad implied that Motrin would help moms deal with what it called "a good kind of pain." Apparently, many bloggers took offense to the ad and what they considered an unnecessary critique of new mothers. They blasted the ad on the social networking site Twitter, with quite a few suggesting a Motrin boycott. The ad was taken down over the weekend.

Source: http://feeds.womma.org/~r/womma/~3/457473166/