According to Hitwise, U.S. visit numbers across all tracked retail categories declined for Thanksgiving Day and Black Friday 2008, with the exception of online-only shopping websites. Among the top 500 Retail sites, Walmart was the top visited on Thanksgiving Day, but Amazon.com took over as top visited Retail site on Black Friday.
Overall, the numbers showed an expected but sharp decline: the percentage of U.S. visits was down 11% on Thanksgiving Day in 2008 compared to last year, and U.S. traffic on Black Friday was down 5%. But online-only (not brick-and-mortar) stores, of which there are 100 in the list of 500 top retail websites, had a pretty good run: the percentage of U.S visits to those shot up 11% on Thanksgiving Day, and went up 10% on Black Friday compared to 2007.
Source:
http://feedproxy.google.com/~r/Techcrunch/~3/Ma9-kzQWz_U/