Television is seen by most as a one-way medium where programming content comes through, but without reciprocation (from us). Generally, the tube goes off and the computer goes on when people want to connect and communicate with others. But now, some of the tools that allow people to build communities and socialize on the Internet are making their way to the living room. Soon, people will be able to chat with friends, share photos and recommend movies and music over their television screens.
Source:
http://feeds.womma.org/~r/womma/~3/435003719/